Photograph by Parker Fitzgerald

IMAGE - 1/5


S/PARK opened in Minato Mirai, Yokohama on April of 2019, as a free-admission interactive beauty com-plex. S/PARK was established on the1st and 2nd floors of the Shiseido Global Innovation Center under the theme as a “Place to Encounter Inspirations of Beauty.”

On the 1st floor are the (1) S/PARK Cafe where visitors can enjoy delicious and healthy meals created in collaboration with Shiseido Parlour, the (2) S/PARK Studio, where visitors can experience active beauty through their original programs based on unique methods, and (3) S/PARK Beauty Bar where researchers provide counseling and visitors can purchase personalized cosmetics, try out the products in a semi-private powder room, and enjoy cosmetic experiences that are only available here.
On the 2nd floor is the S/PARK Museum, a hands-on experience-based museum where visitors not only can look at exhibitions, but also think about concepts we don’t usually engage in, such as “Beauty,” through the interactive experiences, and learn about the state-of-the-art technologies unique to this research lab.

Visitors and researchers will see and feel the inspirations of beauty through various experiences and en-counters in the contents, and the inspirations will connect to future innovations and creation of new values.

The Secret in the Logo

The name of S/PARK has two meanings: One is “Shiseido’s park” where people gather from all over the world, and the other is “a place where inspirations SPARK through a chance encounter. The logo design was created with having these meanings within the motif of Shiseido’s [S].

S/PARK logo animation

About the Partners of S/PARK

S/PARK is established through a wide partnership with both in-house and outside companies. Mr. Kundo Koyama (ORANGE AND PARTNERS) is in charge of the overall production, with Mr. Oki Sato (nendo) han-dling the interior space design. The unique features are; the (1) only SONY16K Crystal LED King-sized vi-sion display in the world, and a (2) spiral staircase connecting together the 1st and 2nd floors. In addition, special sized tags, which make visitors imagine “flying inspirations,” are placed onto the expansive open ceiling.

Kundo Koyama

Born in 1964 in Kumamoto Prefecture. Broadcast writer, screenwriter, radio personality. President and CEO of Orange and Partners, Representative of N35 inc, President and CEO of Shimogamo Saryo, Vice presi-dent and professor (Department of Art) of Kyoto University of Art & Design. Began broadcasting work while a student at Nihon University College of Art, Department of Broadcasting. Produced many innovative televi-sion programs, recipient of the 32nd Japan Academy Award for Best Screenplay, and 81st Academy Award for Best Foreign Language Film for his film “Departures”. Aside from being a writer, project advisor towards communities and corporations.

Ohki Sato

Born in 1977 in Canada. Designer. Representative of Design office “nendo.” Newsweek magazine named him as one of the “100 Japanese People Respected in the World” (2006), and his office as one of the “100 Best Japanese SMEs Receiving Worldwide Attention” (2007). Awards include being the recipient of the “Elle Deco International Design Award Designer of the year” (2012) by Wallpaper magazine (UK), with some of his famous works being stored at the internationally renowned art museums such as the Museum of Modern Art, New York (US), Victoria and Albert Museum (UK), Centre national d’art et de culture Georges Pompidou (FR).